Last night I rented the documentary film The Corporation.
Mark Achbar
, Joel Bakan
and Jennifer Abbot did an amazing job providing informative interviews in an interesting and insightful way that I think can appeal to a much wider audience than these films usually attract. Since this film is not inflammatory and attempts to give voice to both sides I think it can be more easily digested by people of my parents (and grandparents) generation who although deep down wish to support social responsibility often react defensively to such films.
I hope that this documentary has the opportunity to reach a large number of viewers. I've already decided to get a copy of the DVD to pass around to friends and family. Although the entire film is full of important information one message that resonates with me is the idea that every person, especially every consumer, has a voice and can create change. The interviews with Ray Anderson illustrate this beautifully.
I have to warn you though that parts of this documentary may make you very, very angry. As a former psychology grad I was particularly disgusted with the interviews relating to advertising. The buck-toothed VP of Initiative Media proudly flaunted her companies use of child psychologists to target our children and their developing minds for their products. These people have no shame! The advertising techniques of Big Fat Inc. (and oh yah, the CEO interviewed was 'big-boned') were even more insidious. Think Big Brother = Big Fat and you get the picture. These people hire people to hipe product; wear merchandise, and talk about how great something is in public places in an attempt at "Real Life Product Placement". That just gives a whole new meaning to spam.